Technology and Marketing for International Marketing Strategy

Question: Discuss about theTechnology and Marketing for International Marketing Strategy. Answer: For any organization to be successful in the market there is need to have an understanding of what is taking place in the world around the business operations. Some of the factors that are in the surrounding of a particular organization determine the rate at which it will succeed in the days to come. Marketing should be the central point of concentration as it ensures that the products reach the customers and the organization makes a profit. In the 21st century, technology has been integrated into marketing which has changed the way companies reach out to customers as well as run internal affairs that are related to distributing products and services. The technological factors take into consideration the rate at which technology is advancing and how much integration does a company needs to have for a successful business regarding the realization of company goals (Ghauri, 2010). The United Arab Emirates is a state that is technologically evolving with new ideas being launched in the m arket. It would be an excellent opportunity for a company in the United Arab Emirates that offers technology products and services to enter the market both locally and globally as long as they are in line with what is expected. Custom is a company in the United Arab Emirates that offers services in all technological-related fields ranging from computing devices and well as offering services that are related to preventive and corrective maintenance. In its vision, Custom intends to reach customers that are located in different parts of the world. To achieve the goals, technology is one of the tools that will be used in marketing as research has shown that majority of the world population have access to the internet. One of the marketing benefits that have been achieved through technological advancements is communication both internally and externally. The heart of every marketing strategy that is used by an organization is the communication. One aspect of communication that is utilized is making the users aware of an existence of a product or a service in the market. Technological tools have been a development that links the organization to the stakeholders to make the management easy. The management of the organization needs to analyze the new technology to get the ideas about the various design issues related to offering technological services towards the meeting the needs of the customers as well as increase the profit margin levels. When an organization is informed on the emerging issues in the line of the product and services it produces, it makes it remain competitive. The information that should be greatly invested on is how the organization will utilize innovative ideas to bring changes in the use of technology to provide quality services in UAE. Innovative ideas in this context aim at reducing the production cost and maxi mize profit through technology. If an organization is unable to adapt to the ongoing technological changes, then, it is destined to lag behind its competitors in the market. It is essential for the Custom to focus on specific factors such as cost and reliability which is related to technical elements of marketing in the company service provision (Rohani, Golbarg, and Mutasim, 2014). The technological tools that are widely used to link the organization and the stakeholders include websites and mobile apps. With automation being one aspect of technology in an organization, marketing operations are moved from being manual and become digitized where an organization can post what they offer regarding product and services to websites and mobile apps (Doole and Robin, 2008). Ordering and payment processes have been made easy where the customers can request their products and services without necessarily moving from to the premises of the sellers. Various technological tools can be used to achieve online marketing. One of the most common ways that are utilized by companies is the use of social media. Social media users are increasing on a daily basis due to the availability of devices that supports their functionality. Commonly used social media platforms in the 21st century that have shaped marketing to better levels of improvements include Facebook, WhatsApp, and Twitter (Petruzzellis, 2010). Companies can post their products on any of the platforms, and it can be shared easily with the others which makes communications more accessible. Next to social media, website ads play a critical role in the promotion of products. Website ads are pop-ups that are incorporated in the functionality of a website providing a description of particular goods and services offered by the organization. The effectiveness of the websites has been achieved due to the increased population that is using the website as a means of communication as wel l as research. The printing press is a technological marketing strategy that is widely used by companies to market them. The printing press has come up with online platforms where readers can read their publications which set an allocation for the advertisements. Video and Audio recording have in the past couple of decades turned out to be advertising platforms. When releasing a particular media to the public through media playing sites such as sites, advertisements are included which features in the middle of an audio or video production. Email is another technological tool that is used for online marketing. Successful businesses in the world today have corporate emails that are used to contact users as well as employees in case there is an innovation (Chaffey, et al. 2009). Through, hangouts when a customer has a question or an inquiry regarding a particular service or product, they can directly interact with the organization which enhances acceptability. Innovative technology gives an organization a chance to improve the efficiency of the employees and enhance the productivity towards accomplishing the goals of the organization. Employee serves the responsibility of ensuring an organization connects to the customers among other stakeholders. Technology is directly related to the performance of the employees as it improves on efficiency as well as reducing the gap that may be available for the organization and the customers. Concentrating on marketing about employees, technology provides communication channels such as emails and Skype which are essential when demonstrating features of a product to the customers as well as offering solutions to problems that are realized in the course of the functioning of a particular product without having to move from one geographical location to another. Also, the UAE market is extensive, and it is essential for Custom to offer a variety of technological services covering different age groups so th at they can experience a sense of variety which is made to influence psychologically. For the employees to be in a position to produce products that fit a particular age group it is essential to have a product that is in line with the expectations of that particular age group. To be always updated regarding the various changes that are taking place in the market, research can be conducted with the aid of technological tools which translates to the organization producing goods and services that are customer oriented. In addition, when research has been performed, the data can be analyzed and stored in information systems which improve on quality and speed. Bibliography Chaffey, Dave, Fiona Ellis-Chadwick, Richard Mayer, and Kevin Johnston.Internet marketing: strategy, implementation, and practice. Pearson Education, 2009. Doole, Isobel, and Robin Lowe.International marketing strategy: analysis, development, and implementation. Cengage Learning EMEA, 2008. Ghauri, Pervez N., and Philip R. Cateora. 2010. International Marketing, 3rd ed. Petruzzellis, Luca. "Mobile phone choice: technology versus marketing. The brand effect in the Italian market."European Journal of marketing44, no. 5 (2010): 610-634. Rohani, Golbarg, and Mutasim Nour. 2014 "Techno-economical analysis of stand-alone hybrid renewable power system for Ras Musherib in the United Arab Emirates." Energy 64: 828-841.