600 ML pepsi Essay Example | Topics and Well Written Essays - 1250 words

600 ML pepsi - Essay Example He introduced it as Brad’s Drink and later renamed it Pepsi after enzyme Pepsin and the kola nuts ingredients (Stoddard, 1997). Pepsi, introduced as a cough syrup in America, sold in the pharmacies. Everyone liked the taste of the syrup. In 1909, Pepsi was licensed to process, bottle and trade in more than 24 states in the United States. It introduced its products in a 6.5 ounce bottle. Endorsement of the original application for Pepsi trademark took place in 1903 after an application in 1902 (Stoddard, 1997). Pepsi gained recognition in 1936 after the introduction of the 12 ounce bottle during the great depression. In 1950, there were slight changes in the Pepsi cola formula and calories and sweetness were also slightly altered in Pepsi cola. In 1957, the marketing team changed the bottle appearance of Pepsi cola to a new and attractive bottle and introduced new products, i.e. Mirinda and Teem. Currently, Pepsi cola is available in each and every country and is available to more than hundred million consumers in Asia as well as Africa and Europe (Stoddard, 1997). Distribution of Pepsi products in Abu Dhabi is indirect. Through the capital of the United Arab Emirates, Pepsi has a market share of 67 percent while Coca cola has a market share of 35 percent (Louis & Yazijian, 1980). This data fluctuates with periods and most of the times Pepsi is at par with coca cola, the biggest competitor. Pepsi dominates Abu Dhabi’s soft drink market. According to Harrell (2008), marketing environment refers to the forces and factors that influence a company’s aptitude to create and sustain healthy and successful relationships with customers. Marketing environment consists of the macro environment and the micro environment. The microenvironment refers to the factors and forces that are close to the company and influence the way the company serves its customers. This includes the suppliers, marketing intermediaries, customer markets and the competitors.